Football fans will be getting another kick out of Kid Rock on Thanksgiving Day.
Three days after he releases his new album, "Rebel Soul," Rock and his Twisted Brown Trucker Band will perform the new track "Detroit, Michigan" during the United Way Halftime Show at the Detroit Lions' 73rd Thanksgiving Day Classic against the Houston Texans in Rock's home town. It marks the second time in three years Rock has been part of the nationally televised event; he performed the title track from his last album, "Born Free," on Thanksgiving Day 2010.
"It's great because I'm home for Thanksgiving, number one, and it's a huge television audience," Rock tells Billboard.com. "I get to be in front of the hometown fans and it's great to have my family down there and then go eat some turkey and watch the next football game. It's such a tradition. I used to go these games with my dad and my brother every year since I was a kid, so to be part of it now, musically, is just great -- especially when you've got a record coming out. It's a win-win; you get to promote the record, play some new stuff for the hometown fans and be home with the family."
Last year's choice of Nickelback caused tremendous controversy in the Detroit area, with one fan starting a petition drive to chance the selection to a more regionally appropriate act amidst an unprecedented rash of social media hatred.
The Motown-flavored "Detroit, Michigan" celebrates Rock's home town by name-checking a variety of local icons such as Henry Ford, Rosa Parks and Marvin Gaye. Rock says he's invited some of the others mentioned in the tune -- including Aretha Franklin, George Clinton, Bob Seger and Eminem -- to attend the Thanksgiving game as his guest.
The appearance will come at the end of a week-plus of promotion for "Rebel Soul," including appearances on CNN's "Piers Morgan Tonight," "CBS This Morning," ABC's "Good Morning America" and Howard Stern's SiriusXM radio show, as well as a performance at the Nov. 18 NASCAR race in Miami. Rock and company are currently rehearsing for Dec. 30-31 shows in Hollywood, Fla., and a "Rebel Soul" tour that will begin in February.