Kim Kardashian Debuts 'Turn It Up' Song on New Year's Eve

Kim Kardashian rang in 2011 by making her first foray into the music world, as the reality TV star premiered her new song at a New Year's Eve party at TAO nightclub in Las Vegas.

In a video that captured the song's unveiling, Kardashian is seen giving the crowd a brief introduction before launching into a new song that advises, "Turn it up, DJ!"

"I didn't mean to, but I did this song with The-Dream, and it's really fun! I hope you guys like it!" Kardashian, 30, tells the crowd. Reportedly titled "Turn It Up," the song features a steady dance beat, R&B-inflected pop production by The-Dream and a percussion-heavy breakdown.

Kardashian, who has parlayed tabloid and reality TV fame (her family is documented on E!'s "Keeping Up with the Kardashians") into a business empire, also alluded to her musical side project on Twitter over the holidays, writing, "2011 is all about trying new things and going for it! I'm starting mine [with] something fun and crazy!" Along with The-Dream, Kardashian is rumored to be working with Kanye West on her forthcoming debut album, after the two were spotted outside a California recording studio last Tuesday (Dec. 28).

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Kardashian also posted a pair of photos on Twitter that are believed to be the first images from her first music video shoot: in one, she sports a white fur and "Bo Derek braids," while the other shows her rocking sunglasses and red highlights.