Spotlight On Alyssa Rubino


At the age of 12, Canadian singer Alyssa Rubino is primed to become the next tween pop star to invade mainstream radio.

With the support of a team of accomplished producers-including her father, producer/songwriter Danny Rubino-the young singer has independently released a pair of infectious songs and is prepping her debut album, "Every Girl's World," for release later this year. "Working on the album was fun, because I got to collaborate on a lot of the songs [and] it was fun working with my two producers," Rubino says of her father and Trust Chen Pow, who form the production duo One. "They made it easy, and the songs are so lovable."



One of those songs, "Keep On Dancing," has been serviced to pop radio, while remixes are going to dance/club outlets. The track promises to position Rubino as a rising star at a young age.

"With the interest and demand for younger-demo artists like Justin Bieber, Willow Smith and Miranda Cosgrove, 'Keep On Dancing' by Alyssa Rubino is another fun, uptempo song that should be well-received by programmers looking to connect to this audience," says Vince Pellegrino, publisher at Street Information Network, which is providing marketing and promotion support for the single.

At a very young age, Rubino would accompany her father, a member of Canadian dance-pop group 2AM, to recording sessions. At the age of 5, she began taking vocal lessons and studying music. By age 10 she started making her own recordings.

"She was developing, and slowly we started experimenting in the studio and she started feeling more comfortable," her father says. "One summer, she [said], 'Let's go in the studio and start working on something.'"

Rubino spent the next year-and-a-half recording at her father's studio in Toronto's Lakeshore district with the young singer and her producers handling most of the songwriting while occasionally bringing in outside help. Elvis Burrows and Ashton Knowles provided additional production work, while Jay Reid, Amir Cuyler and Corey Jarell all had writing input. Eddie Galan, best-known for producing songs on the "High School Musical" and "Hannah Montana" soundtracks, has signed on to work with Rubino and help complete her debut album.

Rubino's first single, "Wave Your Hands," was digitally released through Amazon and iTunes last August, and the singer performed the track in front of an estimated 10,000 people at Toronto's annual Youth Day festival last summer. The size of the crowd didn't faze her. "Going onstage is actually comfortable, because you're putting so much passion into it and you're sharing your song with the world," Rubino says.

After "Wave Your Hands" was posted on Rubino's Myspace page and official website, her team shifted its focus to the energetic "Keep On Dancing," which will be digitally released Feb. 1 through Amazon and iTunes. Remixes have been produced by Mike Rizzo "Funk Generation," Jamie J. Sanchez and the production teams of Wideboys and Cut More.

"Danny and I collaborated very closely in reviewing the album, and we thought that 'Keep On Dancing' was not only a great top 40 hit, but definitely lent itself to getting dance remixes done," says project manager Rizzo, who oversaw the production of the remixes.

Danny Rubino says that his independent label, First Entertainment Group, is releasing his daughter's first album, although he says that she has received major-label interest and that their team is "seeing our options."

At this point, he says that working without a major has allowed Alyssa's career to receive the type of attention it deserves.

"We have a great team in place and we can do this job, if not a better job than what [the major labels] are doing," Danny Rubino says. "At the same point, we can bring it to another level if we feel we need to get a big machine involved."

Before "Every Girl's World" is released in either spring or summer, Rubino says that his daughter hopes to make TV morning show appearances and work with Disney Radio while focusing on major U.S. markets. The singer will also hone her stage skills with a high school tour that's part of an anti-bullying campaign, a cause she sees as crucial.

"It's important because a lot of kids are getting hurt," says Alyssa, who has also performed for Walmart's Walk for Miracles fund-raiser for the Children's Miracle Network hospitals.

"Everyone has a personality and people have to appreciate each other for who they are."