A plethora of parties thrown by big brands are helping tens of thousands of football fans, sports stars, media types, actors and musicians stay warm this weekend in Dallas.
Despite frigid temperatures that have induced head-scratching by some celebrities in the (almost) Southern city (including a chilly Justin Timberlake, who told the Associated Press the cold weather "doesn't make any sense" at an Audi-sponsored party), things rapidly heated up Friday night at several soirees.
Audi's bash brought in the likes of not only Timberlake, but also Ashton Kutcher, Demi Moore, Hugh Jackman and several members of the cast of "Glee."
Meanwhile, at the Sports Illustrated party, the Black Eyed Peas previewed their Super Bowl halftime set late last evening at Fair Park's Tower Building. French house hitmaker David Guetta also was in the proverbial house at the SI bash, making sure attendees such as Adrien Brody left feeling they were at the hottest happening in Dallas Friday.
Not to do outdone, both GQ and Playboy hosted events Feb. 4 as well. Snoop Dogg decided the Playboy party at the Bud Light Hotel was where he needed to be Friday, as he posed for pictures in full Pittsburgh Steelers regalia (a jacket, naturally, to ward off plunging temperatures).
Of course, most online chatter Saturday was about the one Super Bowl party that didn't happen Friday: Prince's canceled-at-the-last-minute charity concert.