While most of the Social 50 chart is rather sleepy this week -- there are only four re-entries and zero debuts -- the most exciting news comes from the woman who just debuted at No. 1 the Billboard 200 albums chart: Adele. She vaults 37-23 on the Social list with a 32% increase in new week-over-week Facebook fans and a 57% jump in Twitter followers.
No doubt the excitement stirred by the release of her big-selling "21" set powered the social buzz on the singer, sparking her rise on the Social tally.
Video: Adele, "Rolling in the Deep"
The Social 50 ranks the most active artists on the world's leading social networking sites -- YouTube, Vevo, Facebook, Twitter, MySpace and iLike -- using a formula blending weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays. (Vevo makes its debut as a contributor to the Social 50's tabulation this week.)
The top three slots of the chart remain steady -- Justin Bieber, Lady Gaga and Rihanna hold at Nos. 1-3, respectively. Eminem is up one to No. 4, Katy Perry climbs two to No. 5 and the Black Eyed Peas also rises a pair of slots to No. 6. Akon slips one to No. 7, Shakira rises three to No. 8 and Taylor Swift slides 13-9. Rounding out the top 10 is the non-moving Linkin Park at No. 10.
Re-entering the list is Kanye West at No. 36, Maroon 5 (No. 44), Wisin & Yandel (No. 47) and Thirty Seconds to Mars (No. 48).