Billboard's SXSW Showcases Upclose: Friday

Billboard's SXSW Showcases Upclose: Friday

We're set to invade Austin, Texas for this year's SXSW Music Festival, with four nights' (Mar. 16-19) worth of showcases at the Billboard Bungalow, housed at Buffalo Billiards (201 East 6th Street). We open our doors to SXSW badge-holders every night at 7 pm. Get the scoop on Friday's (Mar. 18) performers below.

A Place To Bury Strangers

bury strangers

Billboard Set Time: 1 AM
The accusation: Brooklyn's A Place to Bury Strangers is the loudest band in New York. It just may be true. The experimental-noise rock-meets-shoegaze outfit puts on one of the most consuming live performances by any band touring today -- no small feat for a group with only three members.

Video: "Ego Death," A Place to Bury Strangers

We're set to invade Austin, Texas for this year's SXSW Music Festival, with four nights' (Mar. 16-19) worth of showcases at the Billboard Bungalow, housed at Buffalo Billiards (201 East 6th Street). We open our doors to SXSW badge-holders every night at 7 pm.

The Pains of Being Pure at Heart

pains of being pure

Billboard Set Time: 12:05 AM
New York's Pains of Being Pure at Heart breathed new life into a listless dream-pop sphere with its 2009 self-titled debut on Slumberland Records. A collection of noise for the twee-inclined set, a Jesus and Mary Chain sonic experience built on melodic peaks, it bowed at No. 9 on Billboard's Heatseekers chart. For the group's follow-up, "Belong," due in late March, the band adds another layer -- enlisting the help of famed producer Flood, who has shaped such acts as the Smashing Pumpkins, U2 and PJ Harvey, as well as mixer Alan Moulder, who has lent his touch to My Bloody Valentine and Depeche Mode.

Video: "Say No to Love," The Pains of Being Pure at Heart

We're set to invade Austin, Texas for this year's SXSW Music Festival, with four nights' worth of showcases at the Billboard Bungalow, housed at Buffalo Billiards (201 East 6th Street). We open our doors to SXSW badge-holders every night at 7 pm.

The Joy Formidable

joy formidable

Billboard Set Time: 11:10 PM
For anyone in need of a full-on '90s alternative assault, take a look at the Joy Formidable. The Welsh trio packs the punch of bands three times its size, with layered, swarming guitars that come at you hard.

Video: "Cradle," The Joy Formidable

We're set to invade Austin, Texas for this year's SXSW Music Festival, with four nights' worth of showcases at the Billboard Bungalow, housed at Buffalo Billiards (201 East 6th Street). We open our doors to SXSW badge-holders every night at 7 pm.

Screaming Females

Billboard Set Time: 10:15 PM
New Jersey punk rockers Screaming Females are all DIY, all the time. Born out of playing the basement show circuit in New Brunswick, guitar-shredding vocalist Marissa Paternoster, bassist King Mike and drummer Jarrett Dougherty started out self-booking an impressive 300-plus shows and self-releasing their first two albums, 2006's "Baby Teeth" and 2007's "What If Someone Is Watching Their TV?" Don Giovanni Records took note of Screaming Females' grass-roots approach, helping the group put out 2009's "Power Move" and the following year's "Castle Talk."

Video: "Wild," Screaming Females

We're set to invade Austin, Texas for this year's SXSW Music Festival, with four nights' worth of showcases at the Billboard Bungalow, housed at Buffalo Billiards (201 East 6th Street). We open our doors to SXSW badge-holders every night at 7 pm.

Beach Fossils

Billboard Set Time: 9:20 PM
It's easy to lump Beach Fossils in the same category as lo-fi peers like Best Coast and Surfer Blood. Which, in the case of this particular Brooklyn band, isn't necessarily a bad thing. The brainchild of bandleader Dustin Payseur, Beach Fossils take listeners on a mellow, reverb-drenched trip through the sand with songs that perfectly fit the soundtrack to any beach getaway.

Video: "Youth," Beach Fossils

We're set to invade Austin, Texas for this year's SXSW Music Festival, with four nights' worth of showcases at the Billboard Bungalow, housed at Buffalo Billiards (201 East 6th Street). We open our doors to SXSW badge-holders every night at 7 pm.

Shilpa Ray & Her Happy Hookers

Billboard Set Time: 8:25 PM
New album "Teenage and Torture" is brimming with pent-up angst. That aggression comes courtesy of Shilpa Ray, a New Jersey native of Indian descent who grew up in a house where playing Western music wasn't allowed. She spent her childhood learning to play the harmonium and now uses her skills to her rock-most advantage.

Video: "Heaven in Stereo," Shilpa Ray and Her Happy Hookers

We're set to invade Austin, Texas for this year's SXSW Music Festival, with four nights' worth of showcases at the Billboard Bungalow, housed at Buffalo Billiards (201 East 6th Street). We open our doors to SXSW badge-holders every night at 7 pm.

Boy & Bear

Billboard Set Time: 7:30 PM
As groups like Mumford & Sons strum their way into the folk spotlight, close behind are gentle folk-rockers Boy & Bear. The Sydney quintet, which originally began as a solo vehicle for vocalist/guitarist Dave Hosking, formed in 2009 and quickly built up momentum with the group's thumping, Fleet Foxes-esque single "Mexican Mavis," which garnered local radio airplay in Australia.

Video: "Boy & Bear," Rabbit Song

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