Billboard, Telemundo Partner for First-Ever Regional Mexican Music Awards Show on Network TV
Telemundo has signed a new multi-year deal with Billboard to present the annual Billboard Latin Music Awards and to expand the companies' alliances into different musical areas.
Aside from the successful Billboard Latin Music Awards, the agreement will now include the new Premios Billboard de la Música Regional Mexicana (Billboard Regional Mexican Music Awards), dedicated to the top-selling genre of Latin music in the U.S. This will mark the first time a major U.S. network produces an award show devoted exclusively to regional Mexican music.
In addition, Telemundo Digital will expand its entertainment web and mobile programming in partnership with Billboard, growing and enhancing the offerings of BillboardEnEspañol.com and beyond. Content will be targeted to 18-34 bilinguals and will include novela soundtracks and music videos, video streaming, live streams of concerts, articles, exclusive artist interviews, blogs and photo galleries as well as music downloads, weekly top 10 charts and a search engine for concert tickets.
Under the new agreement, Telemundo also holds exclusive rights to produce and distribute programming related to the Billboard Latin Music Awards, which are the culmination of the Billboard Latin Music Conference -- the largest gathering of Latin music professionals in the world.
Telemundo has been producing the Billboard Latin Music Awards for 13 consecutive years, during which the show has grown steadily in ratings. Of the handful of Latin music awards shows that air yearly at an international level, the Billboard Latin Music Awards are the only ones where finalists and eventual winners are determined not by vote but by objectively measured performance on the Billboard charts.
The 2011 edition of the awards, presented by State Farm, aired live April 28 and were seen by nearly 6.6 million total viewers, according to Nielsen Media Research. The awards featured performances by a stellar list of superstars including Marc Anthony, Don Omar, Maná, Enrique Iglesias and Pitbull.
The awards pre-show, "Alfombra Billboard," delivered 1,284,000 total viewers. The pre-show and award telecast combined reached nearly 7 million viewers.
The new Billboard Regional Mexican Music Awards, which will premiere in the Fall, will also honor the most popular albums, songs and performers as determined by sales, downloads and radio airplay data that comprises Billboard's weekly charts during a one-year period.
"Our relationship with Billboard is stronger than ever and we are thrilled to bring the best talent, both behind the scenes and onstage, to our audience in the years to come," said Telemundo president Don Browne.
"With the popularity of the Billboard Latin Music Awards growing every year, we could not have a more perfect partner than Telemundo," said Richard Beckman, CEO of Billboard's parent company Prometheus Global Media. "The global reach of Billboard and Telemundo on air, online, mobile and in print, guarantees the largest and most influential audience for this franchise and its extensions."