Rockstar Mayhem Festival
The fourth annual Rockstar Energy Drink Mayhem Festival is left alone carrying the major metal tour banner in 2011, and it has the lineup to back it up: Disturbed, Godsmack, Megadeth, Machine Head, In Flames, Trivium and many others. Booked, as ever, by Darryl Eaton at CAA, Mayhem will play 26 shows in five weeks this summer. A Jägermeister-sponsored second stage will host Unearth and others, and a third Extreme stage features bands with names like All Shall Perish. Tour founders Kevin Lyman and John Reese know this audience and how to reach them, and have savvy instincts in assembling a compelling lineup. The team also is all about added value, with ancillary attractions and interactive participation from sponsors, labels, media and the bands. According to Reese, ticket sales, both public and presales, are tracking consistently with 2010's numbers-more than 360,000 headbangers. "2011 promises to deliver 'metal nirvana' to fans more explosively than ever," Reese says.