The video plot: After a few weeks in a coma, a duo, wearing pristine bedazzled jackets and Dalmatian-print leggings, emerges to find the world in chaos.
In this case, though, the afflicted aren't compelled by a virus to devour human brains. They're spurred to dance uncontrollably by the song, propelled by its rave-ready synth squelches and interminable hook. Clad in matching, sequined attire -- crafted by LMFAO's in-house clothier, Party Rock (partyrockclothing.com) -- the entire world has transformed into voracious dance zombies, motivated by the desire to "have a good time" and "lose your mind." LMFAO -- the Los Angeles duo of DJs RedFoo (Stefan Kendal Gordy) and Sky Blu (Skyler Husten Gordy) -- known for its high-octane serenades, and, basically, for going bananas, based the colorful video for their "Party Rock Anthem" on 2002's "28 Days Later" and any number of other de rigueur zombie flicks. RedFoo and Sky Blu are the son and grandson, respectively, of Motown record label founder Berry Gordy. They are uncle and nephew.
And, as it turns out, the virus analogy wasn't off-point.