Further, underscoring the growing importance of digital distribution and promotion to the genre, for the first time in the history of the Billboard awards on Telemundo, digital track sales are being factored into the formula determining the finalists for the top artists and top songs categories.
The Billboard Mexican Music Award finalists are determined by chart performance as chronicled in Billboard magazine and on Billboard.com during the eligibility period of August 28, 2010 through August 20, 2011. Award categories are based on sales data provided by Nielsen SoundScan and radio airplay monitored by Nielsen BDS.
Awards will be given in 32 categories, including in the subgenres of Banda, Norteño, Mariachi/Ranchera and duranguense/grupero music. In addition, Billboard will also honor the top labels, publishers, producers and songwriters of the year.
The awards, presented by State Farm, will take place in Los Angeles' Orpheum Theater and will air Oct. 27 on the Telemundo Network.