Beyonce's VMA Baby News Good for Sales Bump
As Billboardon Aug. 28. Her most recent album, "4," might jump back into the top 10 with perhaps a 40% sales increase. The set could sell anywhere between 30,000 and 40,000 copies by week's end on Sept. 4. Beyonce's Video Music Award performance of "Love on Top" will also likely debut on Digital Songs and Billboard Hot 100 charts.
The most recent tracking week ended on Sunday night, so the bulk of the VMA impact will be felt next week.
Last week, "4" fell 9-12 (21,000, according to Nielsen SoundScan; down 17%) in its ninth chart week -- moving out of the top 10 for the first time since its debut. The set debuted at No. 1 on the Billboard 200 in July. If "4" gains next week, it will be the first time the album has posted a weekly sales increase since its arrival.
Other VMA performers and winners who are looking to spark some of the biggest gains in the wake of the awards' highest rated show ever include performers Adele, Young the Giant, Chris Brown and Jessie J, and winners Britney Spears and Tyler, the Creator.
Elsewhere on the Billboard 200 next week, expect Red Hot Chili Peppers' "I'm With You" to start at No. 2 with around 200,000 sold, while Adele's "21" looks good to take the No. 3 slot.
David Guetta's "Nothing But the Beat" and Jake Owen's "Barefoot Blue Jean Night" are both eyeing starts in the top 10 as well.