Less than three weeks after the U.S. iTunes Store's single-week album sales record was broken by Jay-Z & Kanye West's "Watch the Throne," it's been smashed again -- by Lil Wayne's new "Tha Carter IV."
"Carter" has sold over 300,000 downloads via iTunes in only its first four days of release, according to Cash Money/Universal Republic Records. That outpaces the 290,000 that "Throne" moved through iTunes in its entire first week.
"Carter's" achievement is all the more impressive as it's available through all digital and physical retailers, not just iTunes. Comparatively, "Throne" was sold exclusively through iTunes for its first four days of release.
Further, "Carter IV" is on its way to an overall first-week start of more than 850,000 copies -- digital and physical sales combined -- so say industry prognosticators. The tracking week ends on Sunday night, Sept. 4. We'll have the final, official Nielsen SoundScan weekly sales figures on Wednesday morning, Sept. 7.