Nicki Minaj's 'American Idol' Buzz and Fragrance Launch Stirs Social Buzz
Nicki Minaj's continued media exposure due to her judging role on "American Idol" has generated substantial social returns. An appearance on "The View," coupled with the launch of her own fragrance, brings 130,000 new fans to Minaj and lifts her 23-14 on Billboard's Social 50 chart.
The Social 50 chart ranks the most popular artists on YouTube, Vevo, Facebook, Twitter and MySpace, using a formula that blends weekly additions of friends/fans/followers along with weekly artist page views and weekly song plays.
The "Idol" judge's first fragrance, appropriately titled Pink Friday and presented in a container bearing her likeness, was released Sept. 22 via a Macy's-sponsored event in New York. She appeared for the first time on ABC's "The View" the following Monday (the 24th) to further promote the fragrance launch and converse about being a judge on "American Idol." The appearances paid off, and her Social 50 chart jump was fueled by a 34% bump in overall fan acquisition made possible by 79,000 new Facebook fans and 46,000 Twitter followers.
Jessie J also flies up the tally this week, re-entering at No. 36 as a week full of non-music releases and debuts captures audience attentions. Sept. 27 saw the release of her autobiography, while a day later, her Elle magazine cover photo was released. The issue, which was released Oct. 3, features an interview with the pop star about singing in front of a billion people at the 2012 Olympics' closing ceremony.
She took to Facebook to promote the release of her book and subsequent in-store signings, generating buzz on the platform that led to 105,000 new Facebook fans (82% more than previous week) while subsequently boosting her Twitter profile as well by adding 72,000 to her follower-count. Jessie J is currently back in the studio working on the follow-up to her debut album "Who You Are" and recently announced new dates to her 2013 U.K. arena tour.
Mumford & Sons rockets up the tally (24-16) due to the astounding success and buzz surrounding the release of their record breaking album "Babel." It's the fastest-selling album of the year and it also broke a Spotify streaming record for the most streams of an album in a week. Mumford earned 44,000 new Facebook fans and 1.4 million VEVO plays last week.
Maroon 5 climbs 10 positions, rising 31-21 amidst continued buzz from frontman Adam Levine's continuing role on "The Voice" and buzz generated around an online campaign.
On Facebook, Maroon 5 has been heavily promoting its fan-fueled Daylight Project campaign. For the band's upcoming video for "Daylight," the band is turning the cameras around on their fans and making them the stars of the video. "What makes you special, what do you love?" Levine asks in a video featured on the campaign homepage, which contains a way for fans upload and submit their own video content for the chance to be featured in the video. The campaign helped pull over 100,000 Facebook fans and 38,000 Twitter followers during the charting week.
Up in the top 10, other than some position shuffling, not much has changed from last week. PSY continues to reign supreme at No. 1 while One Direction (3-2) and Taylor Swift (2-3) switch places, as do Skrillex (5-4) and Katy Perry (4-5). Justin Bieber remains steady at No. 6 as his Believe tour kicked off this past week. Jennifer Lopez bumps (8-7) as Adele re-enters the top 10 (12-8). Lastly, Cimorelli (10-9) switches spots with Lady Gaga (10-9).