The identity of the Grinch who tried to ruin Christmas for Bon Jovi fans by spreading the hoax of rocker Jon Bon Jovi's demise has been revealed to be Jeffrey Goho, a musician from Pennsylvania.
Goho, a vocalist for the band Minutia, told The Asbury Park Press that he started the rumor because he was upset that all news about Bon Jovi -- including opening his new restaurant and appearing in Advil commercials -- had nothing to do with the singer's music career.
"All I heard was 'Bon Jovi this,' 'Bon Jovi's starting a restaurant,' " Goho told the paper. "What was the latest one? The Advil commercial? It was like, 'Jeez, [Bon Jovi] was a household name due to music, not business.' "
The hoax reported that the singer was found in a coma at the Empress Hotel in Asbury Park. It then said hundreds of reporters were camped outside Jersey Shore Medical Center in Neptune awaiting news of his condition. The report referred to a bogus press release as a source.
Bon Jovi blasted back that evening with a photo of himself under a tree holding a sign that said, "Heaven Looks a Lot Like New Jersey," and appeared with Bobby Bandiera at the Hope Show in Red Bank that night, where he cracked several jokes about his untimely demise.
Since then, Goho has been on his own PR campaign to make sure Bon Jovi fans don't give his band a bad name on his Facebook page.
"Please stop sending attached hate mail to my fellow band members," Goho wrote on his status update. "They are in no way involved."
He referred that he was getting a "s#$tload of backlash from my most recent stunt," on his page, as well.
Goho told the Asbury Park Press that he realizes now that Bon Jovi's "household name" status has "made the tri-state area prosper, hence more musicians having more available places to go, more people to play to, and I was quite wrong."
He did acknowledge that he has gained some new fans from the incident, "but it wasn't my initial intention. I never really thought it would get out of the state of Pennsylvania."