Top music acts have begun lining up performances in conjunction with Super Bowl XLIII, to be held Feb. 1 in Tampa, Fla.
Leading the bill are Rihanna, Fall Out Boy and Lifehouse for the Pepsi Smash Super Bowl Bash, to be held Jan. 29 at Tampa's Ford Amphitheatre and broadcast live on VH1. Tickets are on sale through Ticketmaster.
Enrique Iglesias and Belanova will play a separate Pepsi Smash event at the same venue the following day. Highlights will be broadcast Jan. 31 on Telemundo.
Meanwhile, Nelly and the St. Lunatics will headline a Jan. 30 Coors Light party at Orlando's Hard Rock Cafe. The venue will be replete with "snow machines, base camp, tents, bivouacs, mountain climbers and blasts of frosty, flavored oxygen" to simulate a Rocky Mountains motif.
Of course, the top attraction at the Super Bowl will be Bruce Springsteen & the E Street Band, who will play the game's halftime show.