Metal outfit Lamb Of God is saluting hardcore fans with a huge promotional giveaway in support of its new album, "Wrath," due Feb. 24 from Epic.
The first 100,000 copies of the album will come with a lottery ticket which fans can use to try and win one of 100 unique prizes.
Fans will compete by entering their lotto number on the band's Web site and correctly answering questions about Lamb Of God. The prizes include the band's personal instruments, a ticket voucher to see the band at any show, a chance to sing with the band onstage, and two tickets to see it perform this summer at a European music festival. Winners will get to pick which prize they want on a first-come-first-served basis.
"The band wanted to give back to its fans with something more interactive," says Epic VP of marketing Scott Greer, who thinks that a chance to have singer Randy Blythe cook barbecue at a fan's house for an afternoon will be the first prize to go. "These prizes are meaningful. We wanted to have an old-school 'event' mentality with this release, and I think what the band has done speaks for itself."
Lamb Of God is hoping the contest will generate an extra burst of interest for "Wrath," which is the follow-up to 2006's "Sacrament."
"Great records marketed properly can still sell a lot of copies," says manager Larry Mazer. "This is a band ready to take the next step to a bigger audience, and I think they did that on the album. We wanted a pizzazz-oriented launch to go along with it."
Lamb Of God will play a handful of shows abroad this month before kicking off a North American headlining tour in Phoenix on April 2.