Cursive is offering up a digital download of its forthcoming Saddle Creek effort "Mama, I'm Swollen" at dramatically low prices leading up to its release on March 10. The promotion kicked off Sunday, March 1, with cost at $1. Yesterday, it was bumped up to $2, today at $3 and so on until it reaches $9. The sale is taking place on the Saddle Creek website.
The rock act will also be releasing physical copies of the album, as CDs and a deluxe LPs; these will include download cards for bonus material and instant digital versions of the set.
Headed by frontman Tim Kasher, Cursive will perform on "The Late Show With David Letterman" on March 13. The group has also booked eight shows starting March 9, leading up to several performances at South By Southwest in Austin, Texas.
"Mama, I'm Swollen" is Cursive's first release since "Happy Hollow" in 2006. That set debuted and peaked at No. 96 on The Billboard 200.