Darryl "DMC" McDaniels is set to host "The Kings of Rap," a new reality series from IME Entertainment. The series, which is in development, is a positive-themed hip hop competition that will offer aspiring musicians the chance to earn a record deal. The catch is that the artists must create music that anyone can listen to without being offended, and the songs cannot glorify violence, degrade women or use profanity.
"There are so many talented kids out there who don't get heard or don't get signed because they're not controversial enough, or they're too positive. That amazes me," said McDaniels, who will be inducted into the Rock and Roll Hall of Fame in April along with Reverend Run of Run-DMC. "The spirit of hip hop was always about changing the world or yourself, not with a gun or with denigrating or offensive words, but by being effective with your mind. This is a time when everyone is talking about change, and we as a country have the opportunity to make a difference."
The show will shoot in New York, including at the Chung King Studios, known as the "Abbey Road of Hip Hop."
Martyn Eaden, Eddie Lemons, Ike Solomon and Matthew Earl Jones created the series, which is repped by Christopher Nassif and Mickey Freiberg of Diverse Talent Group.