NBA Drafts Kanye West For Playoffs
Charles Rosenzweig, NBA senior VP, entertainment & player marketing, calls the selection a "no brainer. For decades the NBA has enjoyed an extensive relationship with the music industry—it is part of our game, our presentation, our marketing. This is a classic case where we heard the song and knew right away it was the perfect fit with our overall campaign."
"Amazing" appears on West’s No. 1-debuting Roc-a-Fella/Def Jam album "808s & Heartbreak." Notching its fifth week on the Hot R&B/Hip-Hop Songs chart, the song advances to No. 65 this week. To date, "808s & Heartbreak" has sold 1,483,000 units, according to Nielsen SoundScan.
The 2009 NBA Playoffs tip off April 18 with games airing nationally on ABC, ESPN, ESPN2, TNT and NBA TV.