Rock acts Staind, Shinedown, Chevelle and Halestorm are doing their part to "stimulate" the summer concert season. The four bands are teaming up for a 40-date U.S. theater/amphitheater tour that aims to give concertgoers an affordable ticket price combined with other promotional incentives.
The Stimulate This tour begins July 1 at the Peoria Civic Center in Peoria, Ill., and is currently scheduled to wrap Aug. 30 at Festival Pier at Penn's Landing in Philadelphia. Most of the tickets for the trek will cost under $40, organizers say, with some amphitheater lawn tickets priced at $10.
"Wall Street got its bailout; now it's time for rock fans to get theirs," Staind frontman Aaron Lewis said in a statement. "This summer, we want to give our fans one night where they can forget about everything else and experience a great rock show."
Staind will be on the road supporting its newest album, "The Illusion of Progress," which debuted at No. 3 on the Billboard 200 last August. The set has sold 342,000 in the United States, according to Nielsen SoundScan.
In addition to modest ticket prices, concertgoers in select markets will be able to use their tickets for discounts on concessions at the venue and local retail outlets, as well as online rebates for band merchandise.
"A maximum of $40 with extra incentives is a pretty good deal when you compare it with other summer rock tours that aren't huge festivals coming through," Atlantic Records senior VP of marketing Dane Venable tells Billboard.com. "And we've worked with local (radio and concert) promoters to throw in various incentives."
In line with the tour's cost-efficient theme, Atlantic will give away a pair of tickets to five fans on each tour stop. To enter the contest, fans must submit a story to atlanticrecords.com about why they deserve to win free concert tickets during these difficult economic times.
"They submit their stories or requests, and the worthiest are looked at internally and then awarded," Venable says. "It's another way of trying to say, 'Going to a show these days is about the most expensive proposition you can get, so let's try to get a rock show out to you that is affordable and doesn't break the bank.'"
Another unique promotional effort involves a backstage jam session at each concert. Details are still being worked out, Venable says, but winners from radio or retail contests would be allowed backstage before each concerts to play music with members of Staind, Shinedown, Chevelle and Halestorm.
"It's going to be this one-time-only thing, where it's the one time you can see all four bands in the same room all playing," the label exec says. "They'll do each other's songs, they'll do cover songs -- it's going to be a very loose jam session kind of thing. It's a cool prize that will be an extra thing for people attending this."