Live Nation Cuts Service Fees In Major Summer Ticket Promotion

Live Nation will eliminate service fees on more than five million lawn tickets and hundreds of concerts for its amphitheaters in a one-day promotion June 3. The 24 hour sales event is being billed as the biggest ticket promotion ever, which would be hard to dispute.

"No Service Fee Wednesdays," begins June 3 at 12:01 a.m., offering fans some of the lowest prices of the summer with no ticket service fees on any LiveNation.com-ticketed amphitheater show, and only at LiveNation.com. A source at Live Nation says service fees typically average about one third of the total ticket cost.

Throughout the rest of the summer, Live Nation will offer a variety of "No Service Fee Wednesdays" specials at LiveNation.com. This promotion is not valid in combination with other special pricing offers and is subject to availability. Tickets without service fees are available at all Live Nation-ticketed amphitheaters for concerts including blink-182, Coldplay, No Doubt, Nickelback, Depeche Mode, Toby Keith, Brad Paisley, Crue Fest, Def Leppard/Poison/Cheap Trick, Kid Rock/Lynyrd Skynyrd, Phish, Nine Inch Nails/Jane's Addition, the Dead, Rascal Flatts, and many others.

Live Nation has already been tackling the issue of service fees with its in-house ticketing operation launched at the beginning of this year. "We know the fan has been frustrated by the series of successive fees in the purchase process," Live Nation Ticketing CEO Nathan Hubbard tells Billboard.com. "There is attrition in the sales flow once you see your third page with some additional fees. The fan told us they just want to know up front how much the cost of the experience is going to be. We didn’t address that problem completely, but the first step was moving from fan's paying a service fee, you might pay a shipping and handling fee, maybe a print-at-home fee, delivery fee, etc, to consolidating it into a single up-front fee that is there as you cart your inventory."

Hubbard says Live Nation Ticketing has sold more than five million tickets since launching in January.

Questions? Comments? Let us know: @billboard

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