Janick signed the band to a deal that not only included recorded music but an interest in touring, merchandising and fan club fees. The band's other manager, Dave Steunebrink, points out that "everyone talks about the 360 model like it's this brand-new concept, but in reality, indie labels have all developed through being 360 concepts from the get-go-and when you look at it, those were the labels that really allowed bands the room to grow and develop."
Paramore put out its first album, "All We Know Is Falling," in the summer of 2005. The album went on to sell 437,000 copies, according to Nielsen SoundScan-far from a failure, but certainly not a smash. During the summer of 2005, the band played the Shira Girl stage on the Vans Warped tour, a second stage that was so secondary the bands had to tear it down themselves at night and rebuild it the next day. Janick says Paramore wasn't paid for its appearance on the tour, but it allowed the members to work on their live show and build a support base.
They stayed on the road for most of 2006, playing emo package tours and again playing Warped, having moved up to the Volcom and Hurley stages-not the main stage, but at least a stage that was assembled by a crew and not a drummer. "We were building them up as we were going along, so it was a good strategy for us to go out and support people and build our base and get people from other band's bases," Janick says. "It wasn't always easy to get people to take them out, because they were so young and still not a known commodity, but we wanted to position them to be thought of as a touring band."
When the band released "Riot!" in June 2007, it entered the Billboard 200 at No. 20 and sold 44,000 copies in its first week, according to Nielsen SoundScan-not a flop, but again nothing to indicate the band was poised for bigger and better things. But Paramore's nonstop touring was beginning to pay off in other ways-it was getting traction at MTV and scored a spot on the Warped tour's main stage. By the fall of 2007, the band had two singles on the Modern Rock chart, and the album was steadily climbing the Billboard 200. The singles were selling well, too: "Misery Business" has sold 1.6 million downloads to date, and "Crushcrushcrush" has sold 986,000 copies.