BET Networks, in conjunction with Grey Goose vodka, will debut a TV and concert series dubbed "Rising Icons" on July 27. Each 30-minute episode will offer a glimpse into the life of an emerging artist by chronicling their journeys at home and on tour.
The series is just the latest endeavor for the high-end vodka brand's Grey Goose Entertainment division. It debuted in 2005 with the "Iconoclasts" series on the Sundance Channel. "Live From the Artists Den" began airing on Ovation TV in Jan. 2008.
"Rising Icons" breaks from past endeavors in its focus on up-and-coming artists, according to Chauncey Hamlett, brand manager, Grey Goose. "We really wanted to partner with people that could bring their story to the forefront, which is very key to the brand. The main thing is to solidify the association between these emerging artists and Grey Goose."
The "Grey Goose Entertainment presents Rising Icons" concert tour kicked off last weekend. Concert information will be provided at Complex.com, which is the digital media partner for the effort. The next show will feature The-Dream in Chicago on July 18.