Chris Brown Back On Charts Thanks To YouTube Wedding Video

In the same week that Chris Brown went to YouTube to apologize for assaulting Rihanna, a viral videoclip of a wedding party dancing down the aisle to Brown's song "Forever" returns him to the charts.

In the week ending July 26, it sold 50,000 downloads according to Nielsen SoundScan. That's up a whopping 1,721% in sales compared to the previous week and the song thusly re-enters the Hot Digital Songs chart at No. 21.

It's the first time the uptempo single has appeared on the list since the tally dated Jan. 31. It's also the best sales week for any of Brown's songs since Christmas week of 2008, when "Forever" shifted 77,000.

On July 20, Brown went to his official YouTube channel to issue a video statement about the incident with Rihanna. It has been watched 2.4 million times.

Coincidentally, newlyweds Kevin Heinz and Jill Peterson posted the videoclip of their boogying wedding party on YouTube a day earlier. At press time it was already the site's most-viewed clip of the month, with 11.6 million views. The happy couple were interviewed July 24 on NBC's "Today" and the wedding party performed its dance routine on the show the following day.

Perhaps the beleaguered Brown's return to the charts means that the buying public was able to separate the artist from the art and simply focus on the exuberant tune itself. Or maybe some consumers were simply unaware that Brown was the vocalist or of his recent troubles.

Whatever the case, it's safe to say that the dancing wedding party clip has given Brown more positive publicity than anything else since the February altercation -- and it couldn't have been more well-timed.