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Tim McGraw performs Thursday evening at Point State Park in Pittsburgh as part of the the 2009 NFL Opening Kickoff prior to the game between the Steelers and the Titans. Getty Images

Tim McGraw has a new album, "Southern Voice," dropping Oct. 20, and he debuted the title track and second single on Thursday night (Sept. 10) with a live performance at the NFL Opening Kickoff. Now, Billboard.com has another exclusive premiere from McGraw's anticipated release -- the third single, "Still."

"Still" - Tim McGraw

Listen to our exclusive stream of the Tim McGraw song "Still"

"Southern Voice" is McGraw's tenth album with producer Byron Gallimore, a collaboration that has yielded tremendously successful results. In addition to the album, McGraw is gearing up a major arena tour early next year. He'll also co-star with Sandra Bullock in the new Warner Bros. film "The Blind Side."

This is busy, even by McGraw's standards, and enthusiasm runs high. McGraw's overall career has been one of the brightest in any genre for more than a decade, encompassing hit albums, lucrative touring and notable success generated by music publishing, films, TV shows and books. Since McGraw's career began in the early 1990s, he has sold more than 40 million albums, according to Nielsen SoundScan, and dominated the charts with 30 No. 1 singles. His trophy case groans under the weight of numerous industry awards.

Billboard's Ray Waddell caught up with McGraw in a rare break for the artist as he talks about the new record, balancing career and family -- he's married to country superstar Faith Hill, and the couple has three daughters -- and why, if you behave badly at one of his shows, you're liable to get called on it.

Billboard: Though "Southern Voice" isn't necessarily a departure for you, there are some pretty heavy themes on this new record.

Tim McGraw: There is a lot of weight to these songs. There's some light stuff, too. That's kind of why we put out [lead single] "Business Doing Pleasure with You" first. The singles that I've put out lately have had a lot of messages, so we thought it would be kind of cool to give them something a little lighter, knowing that when it got time to be heavy that we had plenty of that on the record.

I would say this record is populated with a lot of flawed characters.

I mean, let's face it -- I can't think of too many singers that aren't flawed. For us, and for me as an artist, that's the kind of thing that I gravitate to, and I think it's something that people can hang their hat on. The great thing about music is that everybody finds a way to relate to it.

Whose input do you rely on when going through the song selection process?

I always listen to my wife's opinion, although we don't always agree because we have different tastes in music. There's been plenty of songs that I've put on albums that she wasn't necessarily crazy about, and there's been songs that I thought she should have used or didn't use, and vice versa. But I always want to hear her opinion, and [producer] Byron [Gallimore's] opinion, too, of course.

Ultimately, for better or for worse, it just comes down to what I feel and how I think the songs are interpreted when I listen to them. If I start not relying on what I like to put on album, then it's not really my album anymore. I think there's a lot of danger -- and you can hear it on the radio or in people's careers -- where you start trying to please people instead of trying to please yourself.