This is how artist development is done: digital marketing, label promotion and strategic touring -- lots of touring.
Grammy-nominated pop-punk band Paramore has just begun a "mini" tour to promote its new album "Brand New Eyes," which is expected to debut near the top of the Billboard 200 on Wednesday.
The trek consists of about 18 shows in small to midsize venues, wrapping November 1 at Nashville's sold-out Ryman Auditorium, not far from the band's hometown of Franklin, Tenn.
"This is a short little go-round in the States just to get a look-see with the new record and the band touring as headliner on this record," says Ken Fermaglich, the band's agent at the Agency Group (TAG).
Paramore spent the summer opening for No Doubt on the band's reunion tour of amphitheaters. The supporting slot exposed the band to new fans and averaged 15,000-20,000 per night, fueled by a $10 lawn promotion.
Basically, the No Doubt slot did what a supporting slot is supposed to do: "I don't know that we want to do a lot more supporting -- nor do I think we need to at this point -- but in between albums, to get the remaining parts of the machine going to set up this record, it was the perfect concept," Fermaglich says.
Paramore will take most of November off, and then begin a U.K./European run that starts at the end of November in Helsinki and runs until December 19. Fermaglich says the European shows are strong, but the United Kingdom is "massive."
"We sold out Wembley Arena in one day; we'll sell about 14,000 tickets in Manchester," he says. "We started with a three-quarter (arena) setup, now we're going to full capacity in every one of the arenas we play."
The demand in the United Kingdom positions Paramore as an international headliner. Paramore will play dates on Australia's Soundwave festival beginning the third week in February, along with some other headlining shows booked around that tour. It's starting to confirm other Pacific Rim territories as well.
For next spring the band is discussing a headlining tour of secondary and tertiary college markets, mostly 4,000- to 6,000-capacity venues. Then it's back to Europe in June for festival dates. The rest of the summer is being discussed.
"We'll work in the summer in the U.S., but we don't know in what scenario," Fermaglich says. "We have to see what happens with the record to get a better sense of what we're dealing with."