Video: Juvenile Ego Trips On 'Cocky and Confident'
Juvenile Chris Stanford

Southern Rapper Returns After A Three-Year Hiatus

Long before Lil Wayne was topping sales charts, Juvenile was selling albums and laying the foundation for Cash Money Records, the label that eventually launched the tattooed rapper to superstardom.

As part of the Hot Boy$, along with rappers Turk, B.G. and Lil Wayne, Juvenile released three albums and sold 1.8 million copies in the United States, according to Nielsen SoundScan. As a solo artist Juvenile has released seven albums, including 2006's "Reality Check," which debuted at No. 1 on the Billboard 200, and sold 9.4 million copies. He's also had a number of hit singles, like "Slow Motion," which reached No. 1 on the Billboard Hot 100.

Now, after a three-year hiatus, Juvenile is bringing his Southern bounce back to the mainstream with his eighth solo album, "Cocky and Confident," due Nov. 17 on UTP/Atlantic Records/E1. "The album is kind of like a bragging thing: Just me doing my thing," says Juvenile, born Terius Gray. "The entire album is basically all about Juvie. I'm trying to focus on what everybody else isn't doing right now. I just wanted to bring my part of hip-hop back."

To do so, Juvenile worked with a number of producers from his native New Orleans, including S-8ighty, Lu Balz, C Smith and Mouse. Pleasure P, Bobby Valentino, Rico Love, B.G., Kango Slim, Dorrough, Shawty Lo and Q Corvette make guest appearances.

To reintroduce his sound, two singles were released simultaneously: the braggadocio-filled "Gotta Get It," which is No. 67 on Billboard's Hot R&B/Hip-Hop Songs chart, and the uptempo, flirty "Hands On You."

Other tracks on the album include the bass-heavy club song "We Be Getting Money"; "Listen," which was produced by Juvenile and is dedicated to his son; and the upbeat "I'm Feeling Right Right Now."

Although there isn't yet a set date, Juvenile says a Hot Boy$ reunion album is still under discussion, adding that he and former Cash Money head Bryan "Baby" Williams recently had a sit-down about it and "settled our differences." (Juvenile left the label due to what he says were "money and contractual issues.")

To promote "Cocky and Confident," E1 senior VP of marketing John Franck says video blogs will be released to key urban sites leading up to the release of the album, in which Juvenile "tells his story, going back to Hot Boy$ and all the way to what he's been up to in the last few years."

Three singles from the album will be sold digitally before their retail releases, and ringtones for all album tracks will be available on all major mobile carriers 10 days prior to the album's release date.

A promo tour, which will begin two or three weeks before the release, is also in the works; Franck also hints at a national tour. "We Be Getting Money," featuring Dorrough and Shawty Lo, will be released as the third single in the coming weeks, and an accompanying video is slated to be serviced concurrently.

Juvenile reveals that he'll release a follow-up album in the next year and continue to sign artists to UTP and run his club and studio in his hometown.

"Right now, I'm trying to make me the biggest thing," he says. "All guns are on me. I'll be coming back with an album real soon. It won't be another two or three years before you hear from me again."

Questions? Comments? Let us know: @billboard

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