If you're an artist looking to make a comeback, RedOne is apparently the man to bring onboard.
Recently, the Moroccan and Swedish-bred music maker masterminded the bulk of New Kids on the Block's comeback album, "The Block," which debuted at No. 2 on the Billboard 200 earlier this month.
And earlier this year, it was rumored Michael Jackson tapped the producer to helm his upcoming, as-yet-untitled effort alongside Akon (a rumor Red- One confirmed to Billboard, although he wouldn't reveal any details).
When asked what the secret to his success is, he simply says, "I work quickly and I make melodies that stick in everybody's heads."
He speaks the truth. Last year, Red- One teamed with up-and-coming Latina pop star Kat DeLuna and produced her entire debut album, "9 Lives," in a month. Recently, he produced reggae artist Tami Chynn's upcoming set, "Prima Donna," in just a few weeks. "And it's still quality work," he says reassuringly.
Born Nadir Khayat, RedOne moved to Sweden at age 19 to pursue music. After a short stint as lead singer in a local music group, he quit and decided to take up production instead. His first major collaboration was with a local act called Popsie, for which he composed its 1997 hit single "Joyful Life."
But it wasn't until 2006 that he began to land some major placements. That year, RedOne was hired to come up with the official single of the FIFA World Cup, eventually creating "Hips Don't Lie," performed by Shakira and Wyclef Jean.
Today, in addition to working with Jackson and Chynn, he is in the studio with Enrique Iglesias, Mario, Lady Gaga, Brandy, Toni Braxton, David Archuleta and Menudo, to list a few. RedOne will soon begin looking to sign artists to his RedOne/Konlive production company, which he launched with Akon after relocating to New York and meeting the singer/songwriter/producer last year. His main prospect at the moment is Diana Ross' son Evan Ross, who he refers to as "a real star who sings and dances."
"Now, there's no artist that doesn't want to work with me. I'm trying to fit everyone in," RedOne says. "It's a good thing for people to dream and work hard. In the end, you learn that nothing is impossible."