City Winery, a new New York venue being launched by Knitting Factory founder Michael Dorf, will open on New Year's Eve with a concert by Joan Osborne.
Located in the Tribeca section of Manhattan, City Winery is a 21,000-square foot venue that, as its name implies, also serves as a winery where patrons can enjoy private tastings and take wine-making classes.
Amid in influx of new venues in Manhattan and Brooklyn, Dorf tells Billboard he's hoping to tap into a higher-end clientele that prefers seated shows over general admission. The extensive wine list should help too. "There's an audience that is missing the Bottom Line in Manhattan," he says. "I think there are people that want to sit. The overlap between wine and that singer/songwriter style of music became very evident to me.
"City Winery will operate under a somewhat exclusive format. Show tickets are only available to members of the VinoFile program, which costs $50 annually. Customers will get a $15 credit for their first bar tab, plus $35 off tastings or classes.