PSY jumps up Billboard's Social 50 chart this week, flying 29-6 on the tally, as his YouTube channel hits a major milestone. During the charting week ending July 14, PSY's channel broke the 3 billion views mark and became the fifth channel ever to cross that threshold.
The Social 50 ranks the most popular artists on YouTube, Vevo, Facebook, Twitter, SoundCloud, Wikipedia, Myspace and Instagram. The chart's methodology blends weekly additions of friends/fans/followers along with artist page views, song plays and reactions.
Rihanna and Justin Bieber are the only other artists whose respective channels have received as many views. The accomplishment came with a surge in overall weekly streams as PSY claimed 69 million more plays, up 93% from the previous week, according to Next Big Sound. Meanwhile his video for "Gangnam Style" crossed the 1.7 billion plays mark, rapidly on its way to becoming the first YouTube video to reach 2 billion views.
Taylor Swift, who holds at No. 2 on Social 50, receives a boost in her overall chart score, resulting from the July 3 release of her "Red" music video. The colorful clip's premiere leads to a 136% increase in overall views to her YouTube channel and a 22% improvement in Facebook fan additions, increasing by 278,000.
Further down the tally, Tyga forges ahead and rises 28-15 in the rankings thanks to a feature on Esty's single "Killing Your Ills." The track, which was posted on July 3 to Tyga's YouTube channel, accumulated over 520,000 views during the charting week and fueled a 40% rise in weekly fan acquisition for the Young Money rapper. Esty is signed to Tyga's Last Kings label imprint.
Other notable chart movement includes Amy Winehouse who debuts at No. 32 after it was announced on July 3 that an exhibit in her honor opens in the London Jewish Museum. Also making a debut is Ciara, who starts at No. 49. She enters largely because of the release of her "I'm Out" music video, which debuted on July 1.
Back to the top 10, two BET Award wins on June 30 propel Kendrick Lamar to a re-entry at No. 9. A huge surge of traffic was registered on his Wikipedia page. The rest of the top 10 leader board remains unchanged from the previous week, except for Beyonce (4-3) and Rihanna (3-4), who swap positions.