Despite the lure of crowd-pleasers Primal Scream, Paloma Faith and Johnny Marr, organizers of the inaugural Isle of Man festival have canceled the event amid disappointing ticket sales.
The festival on the small island located just off the west coast of England in the Irish sea, famous as a movie investment hub because of its local government backing, was scheduled for July 6.
Organizers pulled the plug because ticket sales have not been strong enough to make the festival viable, despite MTV being one of the big sponsors.
Festival organizer Chris Heyes of Rockingmann Festivals told NME: "With a festival market that sees festivals sharing similar line ups running almost every weekend throughout the Summer, despite the Island being relatively easy to get to from the U.K. and Ireland and our ticket prices being very competitive at only $80 (£55), I guess it's easier to just go somewhere that you can easily drive to without a ferry or a flight. Even with our fantastic sponsors on board, we just haven't been able to sell enough tickets to make the event viable this year."
But Heyes pledged to try launching a music festival on the Isle of Man in the future.