Lionel Richie Performs from Inside a Fridge for Beer Commercial: Watch

Lionel Richie has been known to bring the party. But in a new ad campaign Down Under, he takes his party tricks to another level.

The Commodores legend is the centerpiece for a fun new commercial in which he performs “Hello” and pulls pints from inside a refrigerator.

In the minute-long clip, which can be seen below and is about to get a big multi-media push, the protagonist searches his fridge for the cure to his thirst. Richie is there to help out. Sitting at a white grand piano, Richie pours a tall glass from a Tap King home beer dispenser and passes it on. 

The campaign plays-on with the lyrics to the 1984 hit by pressing the question, “You know that feeling when you open your fridge and just can't quite find what you are looking for?”

Lion Nathan will promote its Tap King product – and the quirky ad campaign – throughout July.