San Diego post-hardcore outfit Pierce the Veil debuted its new music video for "Bulls in the Bronx," from 2012 release "Collide With the Sky," last week, and now the band is giving Billboard an exclusive behind-the-scenes look at the making of it.
"Our new video features a beautiful Latin girl doing some flashy and seductive Spanish dancing, a valiant matador, an angry bull, and the 4 of us smashed in the middle of all of the spiciness," Vic Fuentes, vocalist/guitarist of the four-piece, said of the video. "We honestly had more fun making this video than anything we've ever done. We were able to create an idea and watch it come to life literally before our eyes. It was a similar feeling to when we started hearing our new album come together. The excitement and payoff is indescribable and we hope everyone enjoys it."
The music video for "Bulls in the Bronx" was shot in Pasadena, California, and was directed by Drew Russ. So far, it has amassed nearly 700,000 views on YouTube.
"Bulls in the Bronx" is the third single from Pierce the Veil's third studio album, which debuted at No. 12 on the Billboard 200, selling 27,000 records in its first week last July. The album has since sold over 120,000 copies.
The band, which sold out its co-headlining tour with All Time Low that wrapped up May 12, is set to embark on an European trek, followed by dates in Mexico.
Watch the Official Video for "Bulls in the Bronx":