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Paul McCartney

Paul McCartney is used to winning, and bringing about change. On Wednesday, his considerable influence wasn’t quite enough.

The former Beatle joined Tony Bennett's campaign for tightening U.S. gun laws -- Voices Against Violence.

The British legend encouraged Americans to send a text, which led to the singer's message and connected the caller to their local Senate office after providing a zip code. His voice can be heard by Americans who send a text reading “MYVOICE” to 877877.

A cast of celebrities and artists are supporting the initiative, including Gloria Estefan, Josh Groban and Juanes.

The campaign, though, hit a major hurdle when the Senate on Wednesday voted-down a package of gun reforms, which were drafted in response to the Newtown school massacre. The 54-46 vote fell along party lines; most Democrats supported the legislation while and most Republicans rejected it.

President Barack Obama went on to describe the Senate’s rejection of gun control as a “shameful” day for Washington. Obama has vowed to continue to the fight. And Bennett too has promised that his campaign will go on. The veteran singer tweeted this message to his 74,000-plus followers:

Bennett also retweeted a comment from John Legend, who wrote, “Shame on our senate. Wow. Vote these cowards out next year.”

McCartney knows only too well the damage firearms can do in the wrong hands. His former bandmate John Lennon was shot dead by a deranged fan in 1980. On March 20 of this year, on what would have been their 44th wedding anniversary, Lennon’s widow Yoko Ono made her own a plea for tougher gun control in the U.S when she tweeted a photo of the blood-spattered glasses her husband was wearing when he was killed.

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