Demi Lovato
Hollywood Records

See the pop star rock out in the video for the lead single from "Demi."

 Demi Lovato is getting inked.

No, the "X Factor" star hasn't had Justin Bieber tattoo "swaggy" on her leg. Instead, her "Heart Attack" video finds the pop singer covered in black liquid as it runs down white walls behind her.

The arty video for the first single from "Demi" captures Lovato emerging from an ink bath before fresh-faced close-ups and a wind-blown performance in an illuminated hallway. Judging by Twitter's reaction, her fans are pleased: her Lovatics trended #HeartAttackIsPerfect on the social network after its Tuesday evening release.

"Demi" is due May 14 on Hollywood Records. It follows 2011 release "Unbroken," which has sold 448,000 copies to date, per Nielsen SoundScan.