Justin Timberlake '20/20' Experience

Justin Timberlake '20/20' Experience Album Cover

March 16, 2013:
Proof SXSW isn't just a launch pad for indie rock bands you've never heard of anymore: JT will play a Myspace "secret" show to close out the essential Austin, Texas music conference. As well, Timberlake hasn't forgotten ye olde traditional media, either: as such, CBS Radio kicks off their new "Amplify" music umbrella on this day with promo saturation and unique programming around "The 20/20 Experience," which is projected to move between 500,000-600,000 units in its first week.

March 18, 2013:
Clear Channel and Target partner on an album release party at Los Angeles' intimate El Rey Theater, broadcasting the event live on 175 Clear Channel stations as well as streaming simultaneously on Yahoo! To kick it off, 850 Clear Channel stations will simultaneous broadcast a two-minute live roadblock highlighting "The 20/20 Experience" songs and launch festivities; as well, hundreds of Clear Channel digital billboards in markets across the country will feature a clock counting down to the album release party. The event will be taped for a TV special to air day after. (See below)

March 19, 2013:
The date "The 20/20 Experience" finally will be released. But is that the end of JT's epic promo/marketing blitz? #NoFrigginWay. Starting on the day "20/20" officially drops and continuing for three weeks, Timberlake will take over all format-appropriate Clear Channel radio stations, websites and iHeartRadio.com to play tracks from his new album, along with recurring short segments with about the album's creation, all the while reminding listeners that the exclusive deluxe edition of the album is only available at Target. Taking a page from the Beyonce's playbook, on this day the CW network will broadcast "Target Presents The IHeartRadio Album Release Party With Justin Timberlake," an hour-long TV special capturing performances and other up close-and-personal moments with the superstar. And did we mention it's sponsored by Target?

"We were very strategic," Wright says. "We have a lot of great partners and everybody came to the table and presented an opportunity for us to get a lot done in a short period of time. And it's been a fun experience."

When it comes to ramping up awareness that JT is back and badder then ever, well, this is only the beginning.

Questions? Comments? Let us know: @billboard

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