Kendrick Lamar's "Poetic Justice," featuring Drake, breaks into the top 10 of multiple charts this week, thanks primarily to the release its "Boyz N the Hood"-inspired video. Since its Feb. 22 premiere on YouTube, the Lil Homie, Dave Free and Dangeroo Kipawaa-directed clip has been watched nearly 3 million times.
This week, the cut reaches the top tiers of Hot R&B/Hip-Hop Songs (13-9), Rap Songs (11-7), Rhythmic airplay (14-9) and Rap Digital Songs (14-10). On the lattermost list, it rises BY 10% to 34,000 downloads sold, according to Nielsen SoundScan.
The rise of "Poetic Justice" comes at the perfect time for Lamar, as his breakout hit "Swimming Pools (Drank)" begins its descent on all the charts above. Although the track ushered in his Top R&B/Hip-Hop Albums No. 1 "good kid, m.A.A.d city" on Nov. 10, 2012, it's currently at No. 12 in its 29th week on Hot R&B/Hip-Hop Songs after peaking at No. 3 in December. Last week, the critically-acclaimed set sold 15,000, pushing its release-to-date total to 746,000.
Recapping the rest of the Hot R&B/Hip-Hop Songs top five, Macklemore & Ryan Lewis' "Thrift Shop" continues its reign, logging an eighth week at No. 1. Although "Shop" still leads the field by an impressive amount of points, Drake's "Started from the Bottom" could challenge it in the upcoming weeks, as it steps 3-2 in only its third week on the list. Justin Timberlake's "Suit & Tie" slips 2-3.
Lil Wayne's "Love Me" reaches a new peak as it skips 6-4 in its sixth week on the list. With 6.2 million streams last week, a 131% increase, according to Nielsen BDS, the song earns the chart's Streaming Gainer award. Rounding out the top five, A$AP Rocky's "F**kin Problems" stays at No. 5.
'UN'-MOVABLE: Over on Top R&B/Hip-Hop Albums, Rihanna's "Unapologetic" snags a third week at No. 1 with 29,000 copies sold, a 29% decrease. Macklemore & Ryan Lewis' "The Heist" hops 4-2 with a 4% increase to 22,000,while Alicia Keys' "Girl on Fire" holds at No. 3, despite a 13% decline to 21,000.
Lamar's "good kid, m.A.A.d city" rises 5-4 (15,000, down 19%) and A$AP Rocky's "Long.Live.A$AP" tumbles 2-5 (14,000 copies, down 41%).
KING JAMES: Further down Top R&B/Hip-Hop Albums, the leader of Atlanta's new school, Trinidad James, scores his biggest sales week yet with his debut set "Don't Be S.A.F.E.," which sells 4,000 copies (a 348% gain).
The impressive increase, and subsequent 71-23 catapult on Top R&B/Hip-Hop Albums, is due to the mixtape-turned-EP becoming available physically last week; 71% of its sales came from physical purchases. Notably, the physical product's release also helped spawn a new digital best of more than 1,000 copies sold.
MARIAH'S 'HOME' RUN: Mariah Carey's new single "Almost Home," meanwhile, debuts at No. 18 on R&B Songs, thanks in part to 19,000 first-week downloads sold.
The song, co-written and -produced by Carey and Swedish duo Stargate (Beyoncé, Ne-Yo, Rihanna), with additional writing credits to Simone Porter, Justin Gray and Lindsey Ray, accompanies Disney's upcoming "Oz The Great and Powerful," hitting theaters March 8. An official video for the song is in the works.