Smashing Pumpkins' Billy Corgan Collapses Onstage

Smashing Pumpkins' Billy Corgan.

The Smashing Pumpkins frontman calls in his Resistance Pro wrestlers to settle a fight.

A friendly game of musical chairs turns into wrestling match in a new commercial starring the Smashing Pumpkins' Billy Corgan.

The unlikely ad, for Chicago furniture company Walter E. Smithe and Corgan's own wrestling company, ends with Corgan stopping one of his brawlers from breaking a chair over a Smithe brother's head. "Wait," the alt-rocker says. "That's a Walter E. Smithe chair!" 

According to the Chicago Tribune, the ad will air beginning Sunday and run through March. Corgan's Resistance Pro wrestling promotional company launched in 2011, with several successful 2012 events following its Nov. 2011 debut.