The Grammys' Album of the Year could sell 150,000 after its award-winning night
In the glow of its Grammy Awards win for album of the year, Mumford & Sons' "Babel" is set to return to No. 1 on the Billboard 200 chart next week.
Industry sources suggest that the album could sell 150,000 copies by the end of the tracking week on Sunday, Feb. 17 -- easily making it the top seller on next week's Billboard 200.
On the current week's chart, which reflected the sales week ending the night of the Grammy Awards (Feb. 10), the album jumped 7-4 on the Billboard 200 with 54,000 (up 50%), according to Nielsen SoundScan.
"Babel" is also benefiting from two new deluxe versions of the album that were released on Feb. 5. The first, available exclusively at Target, includes three bonus live tracks. A second version, dubbed the "Gentlemen of the Road" edition, was widely released and boasts 12 extra live cuts.
A year ago, in the week after the Grammy Awards, the biggest winner from the night -- Adele -- saw her "21" album earn a whopping 207% gain. It held at No. 1 that week, moving from 237,000 to a stunning 730,000 sold. The diva earned six trophies at the 2012 Grammy Awards ceremony, and also made her return to the performance stage after throat surgery.
This year, unlike at the 2012 ceremony, there wasn't one single artist that stole the spotlight. Thus, we'll see the impact of the show spread across a number of acts -- including Mumford & Sons.
Bruno Mars, fun. and the Lumineers all look to be the biggest sellers this week -- in terms of Grammy-related albums. All four were performers and nominees on the show, with fun. taking home both the song of the year and best new artist trophies.
Mars' "Unorthodox Jukebox" might sell around 80,000 (up from 41,000 this week and 37,000 a week previous), while fun. might shift 70,000 with "Some Nights" (up from 30,000 this week and 16,000 a week ago). While Mars was only up for one trophy (and it wasn't presented on-air), his performance was arguably one of the highlights of the show. He performed the album's "Locked Out of Heaven" and Police hit "Walking on the Moon" with Sting and then segued into Bob Marley's "Could You Be Loved" with Rihanna, Ziggy Marley and Damian Marley.
Meanwhile, the Lumineers' self-titled set might shift somewhere in the 70,000 range -- up from 39,000 this week and 32,000 a week earlier.