Where to go when you’re one of the world’s highest-profile DJs? Pull away from relentless touring and delve deeper into fashion, perhaps? That’s precisely the route Tiesto is taking in 2013.
The superstar Dutch DJ is re-upping his partnership with fashion brand GUESS, with a second capsule coming out in May. Tiesto’s first limited edition capsule started in August 2012 ahead of tour dates under the GUESS banner.
“From now on, I’ll focus more and more on the fashion world, and step forward into it,” Tiesto tells Billboard.com.
“It’s great to combine music with fashion. They go hand in hand. It’s fun to do.” Though he’s a high-profile face of GUESS, Tiesto won’t be an exclusive fashion horse for the one company. “To always wear GUESS, it would be a bit tacky,” he says with a smile.” I love fashion. To just wear just GUESS is a little too much.”
The EDM star says his business has never been bigger. “For me, it’s been growing every year for the past ten years,” notes Tiesto, who has a team of 35-full-time staff supporting him and takes roughly 240 flights a year (“I get a lot done on planes. In America, we have wireless on the planes. It’s perfect.”). He’s also just signed a management deal with Coran Capshaw’s Red Light Management.
And what does Tiesto want from the year ahead? “To take more time off to make music, and do less touring,” he says. “I have a lot of challenges in my life to achieve, not just in music.”
Chances are, there’ll be another album sooner rather than later. Tiesto has at least 16 tracks in the bank. “I don’t know what to do with them all. An album, a mix album? I’m not sure yet.”
Over the last five years, Tiësto accrued more than 13.6 million Facebook fans and upwards of 1.5 million Twitter followers; became the first solo DJ to sell out an arena (Carson, Calif.'s Home Depot Center), and the second to land on the cover of Billboard (after David Guetta); and inked lucrative deals with cross-category brands, including HP, Heineken, Unilever, AKG, and Armani Exchange.