Nashville "hick-hop" purveyor Cowboy Troy has set a June 5 release for his next Raybaw/Warner Bros. album, "Black in the Saddle."

Nashville "hick-hop" purveyor Cowboy Troy has set a June 5 release for his next Raybaw/Warner Bros. album, "Black in the Saddle." The set features contributions from Big & Rich's John Rich, his colleague in the Muzik Mafia collective that also includes Gretchen Wilson and John Anderson.

With very little radio play, Cowboy Troy's first album, "Loco Motion," has sold more than 342,000 copies in the United States, according to Nielsen SoundScan.

"There's only one station in country that played him where people heard it," Rich tells Billboard. "That was [KTYS] in Dallas. Wouldn't it be great if 10% of them could play [his music]? Imagine what he'd sell then."

But the new album will likely meet resistance as well. "It's one of those kinds of records that will -- I would dare say -- push the envelope a little further than people thought we could and probably a little further than some thought we should, but it's a lot of fun," Cowboy Troy says. "Parts of it sound like Motorhead on horseback, parts of it sound like maybe a revisiting of some Beatles stuff, and some is more orchestral kind of stuff."

While his music wasn't made for radio, Cowboy Troy wouldn't mind some airplay. "I think it would give them an opportunity to realize that their listening public is a lot more advanced than they think," he says of radio programmers.