Atlanta-based producer Nitti has inked a production deal with Warner Bros. for his Playmaker Music label. The two-year deal also allows for Nitti, who produced and co-wrote the smash hit "It's Goin' D
Atlanta-based producer Nitti has inked a production deal with Warner Bros. for his Playmaker Music label.
"I was looking for a home for my label where I could come in and bring new artists and they'd have a fair try," Nitti told Billboard.com during an exclusive interview. "I had a couple situations on the table for me. But when Warner reached out, it was the situation that I was trying to do."
The two-year deal also allows for Nitti, who produced and co-wrote the smash hit "It's Goin' Down" by Yung Joc, to continue to make music for other artists on the Warner Bros. urban roster. "We're slowly building our roster right now with Scrappy, E-40 and Crime Mob," explains Warner Bros. director of A&R Orlando McGhee. "One of the things we wanted to do was bring in a producer that can actually break brand new artists, and Nitti has done it twice with Boyz In The Hood and Yung Joc."
The first two acts Nitti hopes to bring over to his new home are rapper Young Capone and an R&B singer by the name of Tocarra Hamilton. He's also currently putting in studio time with a new Warner artist named Attitude, whose album will be co-produced by Timbaland. "That's gonna be real exciting cause I never been on an album that Timbaland produced on," says Nitti.
Nitti recently produced a track for T.I. and is also scheduled to work with Rick Ross for his next album.