Farrell Teams With 50 Cent, Rowland For New Video

Perry Farrell is spreading the love to the National Collegiate Athletic Association (NCAA). Earlier this week, the artist hooked up with 50 Cent and Kelly Rowland in New York's Times Square to shoot a

Perry Farrell is spreading the love to the National Collegiate Athletic Association (NCAA). Earlier this week, the artist hooked up with 50 Cent and Kelly Rowland in New York's Times Square to shoot a video for "Only Love, Let's Celebrate," from his new group Satellite Party's debut album, "Ultra Payloaded."

"It's going to be for college game night -- Saturday night college football," he tells Billboard.com. "We wrote [the remix] together for the NCAA, so it's really cool. I do a verse, Kelly does a verse, 50 does that a verse."

Farrell, who is on tour with Satellite Party until Oct. 10, has also taken back control of "Ultra Payloaded" from Columbia, which released it on May 29. For the first time in his career, he has formed his own record label, Bells Are Ringing, and plans to spread the word virally with interactive marketing and publicity. He also has a videographer with him on the road.

"What I wanted to do with Columbia, which they didn't agree to, was to be a completely digital artist," says Farrell, a committed environmentalist. "And the reason they didn't want to do it, if I could tell you the truth, is because they have an overhead and they really need to sell those CDs and they need to sell them at a certain cost. I had worked out a way that they could do it, but it wasn't good enough for them, so now I've gone independent. I just use Columbia for distribution. But next time I put out any music, it will be completely digital."

Farrell made this year's Lollapalooza festival in Chicago carbon neutral and has big plans for Satellite Party, which he considers "a movement" of progressive thinkers called the Solutionists.

"I've set this up because I want to be touring with this project for 10 years," he says. "By the end of the 10 years, I'm expecting the world to change completely and we're going to celebrate."