Snoop Dogg will take the mic as host of the MTV Europe Music Awards, to be held Nov. 1 at Munich's OlympiaHalle.
Snoop Dogg will take the mic as host of the MTV Europe Music Awards, to be held Nov. 1 at Munich's OlympiaHalle. Organizers are keeping quiet on the lineup, apart from today (Aug. 30) confirming performances from American rock staple Foo Fighters and European chart-topping pop artist Mika.
"The challenge remains to keep this event at the forefront of these types of shows. Our goal is to make this one the leader of the pack, the one others want to copy," Richard Godfrey, senior VP for MTV Networks International and executive producer for the EMAs tells Billboard.com.
In a break from tradition, MTV Europe is opening up its voting process to allow the European public to decide nominees and winners for all categories, each of which have been renamed from previous editions.
Through its various European Web sites, MTV will suggest a long list for each category, from which audiences can make their choices. The five acts that garner the most votes will round out each final category, details for which will be announced in late September.
The 2007 gala, sponsored cellphone manufacturer Sony Ericsson and clothing retailer Esprit, will also introduce a new pan-European award category -- New Sounds of Europe - which is intended to support homegrown and emerging talent.
"We will really be championing new European music this year. We wanted to include new European music in an entertaining and credible way," Godfrey adds.
This will be the third time the music TV network's annual ceremony has been held in Germany -- Europe's most-populous country -- following the inaugural 1994 event in Berlin, and the 2001 version in Frankfurt.
"Besides the U.S., Germany is the major market for MTV," comments Godfrey. "It was important for us to bring back our biggest event to our biggest market in Europe."