Kid Rock launched his "Rock'N'Roll Jesus" campaign last night (Oct. 4) with a last-minute hometown show at the Emerald Theatre in the Detroit suburb of Mt. Clemens. The 20-song, 130-minute concert --

Kid Rock launched his "Rock'N'Roll Jesus" campaign last night (Oct. 4) with a last-minute hometown show at the Emerald Theatre in the Detroit suburb of Mt. Clemens. The 20-song, 130-minute concert -- which Rock pronounced "a rock'n'roll revival" -- marked the first public airing for many of the songs from the new album, which comes out Tuesday (Oct. 9).

Rock and his expanded Twisted Brown Trucker band played nine of the set's 12 songs, kicking off with the title track and finishing with first single "So Hott." In between were highlights such as the planned second single, "Roll On," which featured an extended saxophone solo by David McMurray, an unplugged-style version of "Blue Jeans and a Rosary," the country-style Pamela Anderson kiss-off "Half Your Age" and a cover of John Eddie's "Lowlife (Livin' the Highlife)," a late addition to the track listing.

Rock and company filled out the show with favorites such as "Bawitdaba," "Cowboy," "Only God Knows Why," "Picture" and "American Bad Ass." The concert was announced with just two days' notice and sold out in minutes, jamming the Emerald with 1,500 enthusiastic partisans. Longtime Rock friend and former Twisted Brown Trucker hype man Uncle Kracker watched from a VIP area, as did Detroit Red Wings defenseman Chris Chelios.

It provided the de facto start for Rock's Rock Sermon tour, which features a dozen more theater dates continuing Saturday (Oct. 6) in Cincinnati and wrapping up Nov. 10 in Chicago.

Besides the concerts, Rock will hype "Rock'N'Roll Jesus" with several major TV appearances, including CNN's "Larry King Live" tonight (Oct. 5), CBS' "The Late Show with David Letterman" on Monday, the syndicated "Ellen" on Oct. 25 and ABC's "Jimmy Kimmel Live" on Oct. 26. Rock is also playing at the American Music Awards on Nov. 22 and on Larry the Cable Guy's VH1 Christmas special in December.

A full-scale concert tour is expected to start in January.