Until recently, it seemed that Austin-based electronica duo Ghostland Observatory was following the classic indie rags-to-riches script.
Until recently, it seemed that Austin-based electronica duo Ghostland Observatory was following the classic indie rags-to-riches script. The band had self-released two records, toured around the country, climbed the festival circuit, met with major labels and looked like it was in a good position to sign a big deal.
And then its members changed their minds, and decided to release their forthcoming album, "Robotique Majestique," by themselves. The project will arrive on the band's Trashy Moped label in February with help from distributor ADA, in a deal similar to the one Clap Your Hands Say Yeah crafted with the company for the release of its music.
"I asked myself, what can a label do for me that I can't do for myself?" says Thomas Turner, Ghostland's cape-wearing drummer. "We did shop around for deals, met with all the majors and got proposals, but in the end, nothing we saw made us want to give up our autonomy."
"I mean, at the end of the day, I am my own label," he adds. "And lots of bands are self-releasing these days, using the Internet to promote themselves and build their audiences. Just because we're self-releasing doesn't mean we're not going to get out there and try to sell the record. We didn't promote the first two records, but with this one, we hired an agency and we're going to do it up."
Turner and his bandmate Aaron Behrens have also upped the ante on the production side of the new album. "This record was professionally mastered, unlike the first two," says Turner. "We took a lot of time with the production and we recorded it in a barn that had been converted into a studio. We tried to use the space to our advantage and create really big, echoing sounds."
As if big sounds weren't enough, Ghostland Observatory also plans on putting on a big show. "We're going to bring the most powerful lasers in the world on the road with us," says Turner, only half-joking.