Women in Music 2016
Watch Billboard and American Express' 'Women in Music: Inspiring a Generation' Video
Bozoma Saint John Accepts Executive of the Year Honor at Women In Music 2016: 'We're Knocking Dudes Out of the Way to Make Room for You'
Madonna Delivers Her Blunt Truth During Fiery, Teary Billboard Women In Music Speech
Kesha Accepts Trailblazer Award at Billboard Women in Music 2016: 'Don't Let Anyone Take Your Happiness'
Rhapsody Drafts Death Cab For Cutie For Ads
Online music service Rhapsody has drafted Death Cab For Cutie for its next round of advertisements, Billboard has learned.Online music service Rhapsody has drafted Death Cab For Cutie for its next round of advertisements, Billboard has learned.
One of the clips, touting the Rhapsody MP3 store, features an instrumental snippet from the song "I Will Possess Your Heart," from the group's new Atlantic album, "Narrow Stairs."
The second will feature either clips from the band's music video or footage of it performing.
"We're figuring out how to leverage the right music and the right single for the audience," says Neil Smith, VP of marketing for the Seattle-based Rhapsody. "It ties into our existing campaign but it also gives us the ability to leverage the star quality of the artists we work with."
Rhapsody has used a wide range of artists in its previous advertising, including 50 Cent, Sarah Bareilles, Jennifer Lopez and the Cool Kids.