Hip-hop act Shwayze has exploded in popularity since the July 23 debut of its MTV reality show, "Buzzin'," but the duo of Shwayze (real name: Aaron Smith) and Cisco Adler hardly came out of nowhere.

Hip-hop act Shwayze has exploded in popularity since the July 23 debut of its MTV reality show, "Buzzin'," but the duo of Shwayze (real name: Aaron Smith) and Cisco Adler hardly came out of nowhere. Rather, Suretone Records head Jordan Schur helped grow the act on the road and online during the past two years, teeing Shwayze up for bigger things.

Response to the show has been immediate; combined digital downloads for the title song and "Corona and Lime" have exceeded 537,000, according to Nielsen SoundScan, and that's before Shwayze's self-titled debut even hits stores this week via Interscope. "Now, we can go swing for the fences and bring this to top 40. We want to turn this act into a global thing," Schur says.

Shwayze had already been on the summer's Vans Warped Tour a couple of weeks before the show premiered, and Smith admits, "It was funny to see the change; what the TV show did for our fan base. We just played in Chicago and got pulled up to the main stage to play in front of 10,000 people. The whole entire Warped tour came to see us play."

"The good thing about the show is that our music is a direct representation of our lifestyle," he continues. "We only wanted to do the show if it wasn't fake or wack. Whoever likes the show will like our music."

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