2017 BET Awards
Room To Grow
Staind guitarist Mike Mushok calls the forthcoming "The Illusion of Progress" "a very different record for us, but better different." The same can be said for the way Flip/Atlantic brought the rock quStaind guitarist Mike Mushok calls the forthcoming "The Illusion of Progress" "a very different record for us, but better different." The same can be said for the way Flip/Atlantic brought the rock quartet's sixth studio album to market in advance of street date this week.
While first single "Believe" is making an impact at active and alternative radio, the Massachusetts band's traditional base of support, the label is planning an intensive and ambitious viral campaign to launch and sustain the album via a broad array of Web sites and platforms.
Staind has created an exclusive edition of "Illusion" that contains three bonus tracks and a one-year membership to the group's fan club. Staind is also involved in a special mobile promotion with Amazon where fans can pre-order the album via their cell phones. "It's a first-of-its-kind thing," according to Atlantic senior VP of pop/rock marketing Dane Venable, who says users can text message a code to a particular number that will verify or establish their account with Amazon and let them order the exclusive edition.
There are also a number of new musical detours on "Ilusion." A gospel choir backs Aaron Lewis' soulful vocals on "The Corner," while Eastern guitar flavors and drum loops swirl through "Breakaway." "All I Want" and "Believe" are not only as poppy as Staind has ever gotten but are also among the most positive and optimistic lyrics Lewis has penned, while "Tangled Up in You" is an unapologetic love song built on acoustic guitar and strings.