Metric Keeping It Indie For Next Album
Canadian indie rock act Metric has re-upped with Last Gang Records and publisher Chrysalis Music for its next album, a release date for which has yet to be announced.Canadian indie rock act Metric has re-upped with Last Gang Records and publisher Chrysalis Music for its next album, a release date for which has yet to be announced.
"We've wrestled with our situation over the course of the last three albums, trying to find the right deal," manager Mathieu Drouin says. "We found ourselves in a position where the majors were interested, but we knew we had the ability to roll the dice and do it ourselves."
"'Long tail' artists like Metric that have been able to develop a following and career without major help are in the best position to take things into their own hands right now," he adds. "We can make more money on a smaller volume overall if we are doing everything ourselves."
The plan for the record, according to Drouin, is multipronged. He hopes to strike a deal with Ian Rogers' Topspin, taking advantage of all the software tools it provides to market directly to fans and measure their responses.
"The established music industry has tried to create scarcity and then make money off it," Drouin says. "But I think the people who will do well in the future will take advantage of scale. We don't want to be gouging the public; we want to give them a diversity of choice. Metric are also a band that have a close relationship with their fan base, and many of their fans will buy anything the band does. It gives us a certain amount of security."
Metric will also release the record in a more traditional format, via a direct deal with iTunes and as-yet-undisclosed digital and physical distribution partners. "We'd like to keep physical and digital separate, but that's not a hard and fast rule," Drouin says. "We've explored doing subdistro deals with labels for physical only, but we're willing to see what people bring to the table."
The new album follows 2005's "Live It Out," which has sold 44,000 copies in the United States, according to Nielsen SoundScan.
Frontwoman Emily Haines will play three solo shows Sept. 7 at Brooklyn, N.Y.'s Union Pool, while Metric will perform at festivals in Quebec City and Prince Edward Island on Sept. 12-13.